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Magazine » March April 2012 Issue » Ernest Borel

Ernest Borel

Angela Prince
Date Published:
March 1, 2012
For almost two centuries, Swiss ERNEST BOREL, with its romantic and elegant brand value, is widely acclaimed throughout the world; and also because of its innovative spirit and vigorous character, has become a necessary master piece for modern romantic couples and a shining classic of a lifetime!

At the USA Dance 2012 National DanceSport Championships in Baltimore, we are pleased to announce a new sponsor for USA Dance – Ernest Borel – internationally known Swiss watchmaker.

Ernest Borel is the proud sponsor of the USA Dance Nationals and its 3rd annual Star Quality Awards, to be judged and presented by Carrie Ann Inaba, Honorary Judge and new National Celebrity Ambassador for USA Dance.

Many of our members will know the Ernest Borel name. The company was exceptionally well known in the United States, especially for its famous Cocktail model introduced in the 1950s and responsible for the company's worldwide success and reputation. Ernest Borel's beginnings date back to the 1850s. Its watches have won numerous and the most prestigious of Swiss and International prizes.

The Story Behind The Ernest Borel Logo

As the story is told, at a noble dancing party, the young Ernest Borel, son of one of the company founders, met a beautiful girl. Their graceful dance attracted envious eyes of other dancers. A picture was taken of this romantic moment, suspending time. Elegant dance, in the romantic moment, inspired the company's trademark logo, which "immortalized this magic moment in time." And since the turn of the 20th century, the iconic dancing couple has become the Ernest Borel brand's trademark and inspiration – a lovers' trademark.

The stunning new Star Quality Award designs for 2012 will be engraved with the Ernest Borel logo, representing romance and elegance of the watches and the dancers.

Recently, Ernest Borel marked its 155th anniversary and further celebrates the spirit of dance as sponsor of USA Dance and its many programs. The support of Ernest Borel brings funding to many USA Dance initiatives, including the further website development of American Dancer magazine and the dance camp training program for USA Dance championship-level athletes competing in the global arena.

Ernest Borel will also be a regular advertiser in American Dancer magazine and at Nationals will appear in the event program. Several new ads have been developed by Ernest Borel, featuring the photography of USA Dance member and photographer Ryan Kenner, who symbolically captured the essence of Ernest Borel as dancesport athletes competed at the recent Manhattan Amateur Classic in New York City. Future ads will feature images of dancers at the USA Dance Nationals.

We welcome Thomas Huggler to Nationals as co-presenter of the Star Quality Awards. He is the company's Business Development Manager - USA.

From Ernest Borel

Ernest Borel watches are a guarantee of Swiss Quality with a spirit of romance. Our watches cater to the medium to high-end markets, offering a wide range of watches, including romantic couple watches. Along with these classic and fashionable timepieces, Ernest Borel also offers sports watches and a superior range of watches with complications and certified chronometers recognized by the official seal of COSC.

Ernest Borel's watchmakers and designers strive ceaselessly to create new collections, blending cutting-edge technology with meticulous concern for details to satisfy customers pursuing perfection, fashion and romance.